diagnose first.
build once.
strategic Brand Identity studio Newcastle & Sydney
/01
break down
/02
uncover
/03
identify
/04
lay out
/05
dial in
01
The Mission
©2019-2026
most brands are built backwards.
the logo was made the day before open, the labels were made in Canva AND NOW THE PRINTER IS ASKING WHY YOU SENT OVER A JPEG.
Fixed pricing, and everything you need to know below.
02
Build system
BUILD - 5 Steps TO A
BETTER BRAND
BUILD. 5 Steps TO A BETTER BRAND
BUILD.
5 Steps TO A
BETTER BRAND
The Build SYSTEM™ IS A DIAGNOSTIC DESIGN TOOL THAT I HAVE DEVELOPED TO hone in on the problem and make SURE BRANDS REMAIN CONSISTENT AND APPEAL TO THE MARKET THEY WERE MEANT TO. GROUNDED IN FACTS NOT MOOD BOARDS
The Build SYSTEM™ IS A DIAGNOSTIC DESIGN TOOL THAT I HAVE DEVELOPED TO hone in on the problem and make SURE BRANDS REMAIN CONSISTENT AND APPEAL TO THE MARKET THEY WERE MEANT TO. GROUNDED IN FACTS NOT MOOD BOARDS
01
Step one - B
Break Down
Strip down the brief to its core components, see what's working, what isn't, how the brand looks or will look.
01
Step one - B
Break Down
Strip down the brief to its core components, see what's working, what isn't, how the brand looks or will look.
01
Step one - B
Break Down
Strip down the brief to its core components, see what's working, what isn't, how the brand looks or will look.
04
Step four - L
Lay Out
Build the visual system, colour, type, heirachy, logos, you name it everything is considered but not everything makes the cut. Always guided by the BUILD findings.
03
Step Three - I
Identify
Where the brand needs to sit, who it's for, why it's for them, and who it's not for and why. Whos the competition, what do they do well and how can we leverage that for your business.
04
Step four - L
Lay Out
Build the visual system, colour, type, heirachy, logos, you name it everything is considered but not everything makes the cut. Always guided by the BUILD findings.
05
Step five - D
Dial In
Dial in the assets, see how they work on real world applications across a number of touch points. Deliver with a plain language handoff document so everything stays consistent.
01
Step one - B
Break Down
Strip down the brief to its core components, see what's working, what isn't, how the brand looks or will look.
02
Step two - u
Uncover
Dig into the real why. Not the neat 'about' blurb, but why this exists and the core values that guide why you do what you do each and every day.
05
Step five - D
Dial In
Dial in the assets, see how they work on real world applications across a number of touch points. Deliver with a plain language handoff document so everything stays consistent.
02
Step two - u
Uncover
Dig into the real why. Not the neat 'about' blurb, but why this exists and the core values that guide why you do what you do each and every day.
02
Step two - u
Uncover
Dig into the real why. Not the neat 'about' blurb, but why this exists and the core values that guide why you do what you do each and every day.
02
Step two - u
Uncover
Dig into the real why. Not the neat 'about' blurb, but why this exists and the core values that guide why you do what you do each and every day.
05
Step five - d
Dial In
Dial in the assets, see how they work on real world applications across a number of touch points. Deliver with a plain language handoff document so everything stays consistent.
04
Step Four - L
Lay Out
Build the visual system, colour, type, heirachy, logos, you name it everything is considered but not everything makes the cut. Always guided by the BUILD findings.
05
Step five - d
Dial In
Dial in the assets, see how they work on real world applications across a number of touch points. Deliver with a plain language handoff document so everything stays consistent.
03
Step three - i
Identify
Where the brand needs to sit, who it's for, why it's for them, and who it's not for and why. Whos the competition, what do they do well and how can we leverage that for your business.
04
Step Four - L
Lay Out
Build the visual system, colour, type, heirachy, logos, you name it everything is considered but not everything makes the cut. Always guided by the BUILD findings.
03
Step three - i
Identify
Where the brand needs to sit, who it's for, why it's for them, and who it's not for and why. Whos the competition, what do they do well and how can we leverage that for your business.
03
Step three - i
Identify
Where the brand needs to sit, who it's for, why it's for them, and who it's not for and why. Whos the competition, what do they do well and how can we leverage that for your business.
05
Step Five - D
Dial In
Dial in the assets, see how they work on real world applications across a number of touch points. Deliver with a plain language handoff document so everything stays consistent.
03
How it works
Which package is for me?
Seven quick questions. You get the right tier, what to have ready, and nothing to fill in unless you want the result emailed.
Which package is right for me?
Answer 7 quick questions and get a tailored recommendation.
GET THE FULL BREAK DOWN
GET THE FULL BREAK DOWN
GET THE FULL
BREAK DOWN
GET THE FULL
BREAK DOWN
Hiring a designer can be a bit daunting and i totally get it. Thats why ive tried to make things as clear as possible, below is a break down of the packages and their stages so you know what to expect.
ISAAC BENNETT
BRAND STRATEGIST
01
01
Foundation
02
02
Signature
03
03
EXTENDED
04
04
after the project
01
01
Foundation
02
02
Signature
03
03
EXTENDED
04
04
after the project
01
01
Foundation
02
02
Signature
03
03
EXTENDED
04
04
after the project
someone who knows the business
The brand is live. Then the new product needs a label, the second van needs artwork, the trade show needs a banner and the printer has a question. The retainer is one fixed monthly fee for whatever needs making, from the person who built the system, knows the software and won't break it. Priced per business. The conversation starts with two questions: what do you need to keep producing, and how often does it come up. No timesheets, no quoting every job.
Milestones
monthly asset creation
priority turnaround
one place to send every request
priced to your scope, reviewed yearly
cancel with 30 days notice
AFTER HOURS AVAILABILITY
ADJUST DEPENDING ON YOUR NEEDS
01
01
Foundation
02
02
Signature
03
03
EXTENDED
the full diagnosis
For a rebrand, a change of direction, or a business with more than one person making decisions. Everything in Signature, plus the research that removes the guesswork: a competitor market SWOT, three customer profiles you can design and sell against, and a ranked set of problem hypotheses that name the one thing the identity has to get right. Applications are built to your business, not picked from a list. And two one-hour calls are yours to spend on whatever comes up after delivery: briefing a printer, checking a supplier's artwork, or talking through the next move.
Milestones
everything in foundation and signature +
competitor swot analysis
three customer profiles
problem hypothesis
customised application designs
2 one hour help calls after delivery
ownership on final payment
04
04
after the project
someone who knows the business
The brand is live. Then the new product needs a label, the second van needs artwork, the trade show needs a banner and the printer has a question. The retainer is one fixed monthly fee for whatever needs making, from the person who built the system, knows the software and won't break it. Priced per business. The conversation starts with two questions: what do you need to keep producing, and how often does it come up. No timesheets, no quoting every job.
Milestones
monthly asset creation
priority turnaround
one place to send every request
priced to your scope, reviewed yearly
cancel with 30 days notice
AFTER HOURS AVAILABILITY
ADJUST DEPENDING ON YOUR NEEDS
05
Portfolio
Case
Studies.
Case
Studies.
Each project shows how I approach design, structure, and development.
04
price guide
BUILD SYSTEM
Packages.
BUILD SYSTEM
Packages.
Clear Pricing no matter where your business needs to sit.
Clear Pricing no matter where your business needs to sit.
Foundation
First launch
$2,800
One logo, the files and the rules, for a business showing up in one or two places first.
What's included
Build Dignostic Report
3 Moodboard Directions
Logo 3 Directions 1 Revised
1 Page Brand Guide
Complete File Package
2 Revision Rounds
Retainer Not Available
Project timeline:
2-3 weeks
Foundation
First launch
$2,800
One logo, the files and the rules, for a business showing up in one or two places first.
What's included
Build Dignostic Report
3 Moodboard Directions
Logo 3 Directions 1 Revised
1 Page Brand Guide
Complete File Package
2 Revision Rounds
Retainer Not Available
Project timeline:
2-3 weeks
Foundation
First launch
$2,800
One logo, the files and the rules, for a business showing up in one or two places first.
What's included
Build Dignostic Report
3 Moodboard Directions
Logo 3 Directions 1 Revised
1 Page Brand Guide
Complete File Package
2 Revision Rounds
Retainer Not Available
Project timeline:
2-3 weeks
Foundation
First launch
$2,800
One logo, the files and the rules, for a business showing up in one or two places first.
What's included
Build Dignostic Report
3 Moodboard Directions
Logo 3 Directions 1 Revised
1 Page Brand Guide
Complete File Package
2 Revision Rounds
Retainer Not Available
Project timeline:
2-3 weeks
Signature
Growth
$6,500
For a new business launching on more than a logo. Packaging, signage, a website, socials and a menu or quote template, built as one system so it all reads as the same company from the first day.
What's Included
Foundation Elements+
Extended Logo Suite
Applied Touch Point Designs
Extended Brand Guidelines
Supporting Elements
3 Revision Rounds Included
Retainer Available
Project timeline:
8-10 weeks
Signature
Growth
$6,500
For a new business launching on more than a logo. Packaging, signage, a website, socials and a menu or quote template, built as one system so it all reads as the same company from the first day.
What's Included
Foundation Elements+
Extended Logo Suite
Applied Touch Point Designs
Extended Brand Guidelines
Supporting Elements
3 Revision Rounds Included
Retainer Available
Project timeline:
8-10 weeks
Signature
Growth
$6,500
For a new business launching on more than a logo. Packaging, signage, a website, socials and a menu or quote template, built as one system so it all reads as the same company from the first day.
What's Included
Foundation Elements+
Extended Logo Suite
Applied Touch Point Designs
Extended Brand Guidelines
Supporting Elements
3 Revision Rounds Included
Retainer Available
Project timeline:
8-10 weeks
Signature
Growth
$6,500
For a new business launching on more than a logo. Packaging, signage, a website, socials and a menu or quote template, built as one system so it all reads as the same company from the first day.
What's Included
Foundation Elements+
Extended Logo Suite
Applied Touch Point Designs
Extended Brand Guidelines
Supporting Elements
3 Revision Rounds Included
Retainer Available
Project timeline:
8-10 weeks
extended
full diagnosis
$8,000
/Project
For a launch or a rebrand where the stakes are higher, bigger budgets, more than one decision-maker, a market you need to understand before committing. The research, the customer profiles and the reasoning come with the system.
What's included
Foundation and Signature Elements +
Problem Hypothesis Report
Compeditor SWOT Analysis
Customised Touchpoint Applications
Customer Profiles x 3
2 x 1hr Assistance Calls
Retainer available
Project timeline:
12-14 weeks
extended
full diagnosis
$8,000
/Project
For a launch or a rebrand where the stakes are higher, bigger budgets, more than one decision-maker, a market you need to understand before committing. The research, the customer profiles and the reasoning come with the system.
What's included
Foundation and Signature Elements +
Problem Hypothesis Report
Compeditor SWOT Analysis
Customised Touchpoint Applications
Customer Profiles x 3
2 x 1hr Assistance Calls
Retainer available
Project timeline:
12-14 weeks
extended
full diagnosis
$8,000
/Project
For a launch or a rebrand where the stakes are higher, bigger budgets, more than one decision-maker, a market you need to understand before committing. The research, the customer profiles and the reasoning come with the system.
What's included
Foundation and Signature Elements +
Problem Hypothesis Report
Compeditor SWOT Analysis
Customised Touchpoint Applications
Customer Profiles x 3
2 x 1hr Assistance Calls
Retainer available
Project timeline:
12-14 weeks
extended
full diagnosis
$8,000
/Project
For a launch or a rebrand where the stakes are higher, bigger budgets, more than one decision-maker, a market you need to understand before committing. The research, the customer profiles and the reasoning come with the system.
What's included
Foundation and Signature Elements +
Problem Hypothesis Report
Compeditor SWOT Analysis
Customised Touchpoint Applications
Customer Profiles x 3
2 x 1hr Assistance Calls
Retainer available
Project timeline:
12-14 weeks
06
Testimonials
Client
Stories.
A few words from founders, studios, and brands I’ve helped.
Keith Klein
Owner Grace & Taylor
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us - something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
Keith Klein
Owner Grace & Taylor
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us - something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
Keith Klein
Owner Grace & Taylor
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us - something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
Kale Huggins
Owner Deligarden
Ive worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recomendations that I hadnt even considered, it lets me know that he has my best interests at the forefront of what hes doing.
Kale Huggins
Owner Deligarden
Ive worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recomendations that I hadnt even considered, it lets me know that he has my best interests at the forefront of what hes doing.
Kale Huggins
Owner Deligarden
Ive worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recomendations that I hadnt even considered, it lets me know that he has my best interests at the forefront of what hes doing.
Keith Klein
Owner Grace & Taylor
"Working with Isaac has been amazing. He has managed to take our (sometimes vague) vision and values and turn them into a cohesive, striking and authentic visual identity. The process worked really well for us - something we had struggled with in the past not being particularly design literate ourselves. Isaac kept things simple and focused and we very quickly arrived at a brand identity that finally just felt right"
Kale Huggins
Owner Deligarden
Ive worked with Isaac a number of times now and he always goes above and beyond what I ask of him. He brings a new perspective to the work and regularly makes recomendations that I hadnt even considered, it lets me know that he has my best interests at the forefront of what hes doing.
Mason
Owner Second Nature
Isaac is always a pleasure to work with, he really knows his stuff and he's always looking for ways to break through generic design to make something truely unique.
Mason
Owner Second Nature
Isaac is always a pleasure to work with, he really knows his stuff and he's always looking for ways to break through generic design to make something truely unique.
Mason
Owner Second Nature
Isaac is always a pleasure to work with, he really knows his stuff and he's always looking for ways to break through generic design to make something truely unique.
Mason
Owner Second Nature
Isaac is always a pleasure to work with, he really knows his stuff and he's always looking for ways to break through generic design to make something truely unique.
07
Real results
the amount of compliments we get on the new brand is crazy, we couldn't be happier with the results
0%
0%
Increased Brand Recognition
The new visual direction created a stronger first impression across retail and online touchpoints.
0%
0%
Increase To Online Sales
The new brand direction, along with SEO and better brand recognition translated into a significant increase in sales within the first year.
Keith Klein
Owner Grace & Taylor
08
Blog
Design
Notes.
I share ideas, lessons, and practical insights from my work.
I share ideas, lessons, and practical insights from my work.
Jun 24, 2026
Category
Understanding Design Files Types
A simple look at what files designers use and how to apply them to your brand.
Jun 24, 2026
Category
Understanding Design Files Types
A simple look at what files designers use and how to apply them to your brand.
Jun 24, 2026
Category
Understanding Design Files Types
A simple look at what files designers use and how to apply them to your brand.
09
FAQ
Quick
Answers.
ANSWERS TO LIFES COMMON QUESTIONS.
01
01
What does Super Retro Studio actually do?
02
02
Why would I hire a specialist studio instead of a freelancer or agency?
03
03
I already have a logo. Do I need this?
04
04
How is this different from just getting a logo designed?
05
05
What’s the BUILD process and why does it exist?
06
06
What do I actually walk away with at the end?
01
01
What does Super Retro Studio actually do?
Super Retro Studio builds visual identity systems for founders and operators who care deeply about their work but whose brand doesn't yet reflect that standard. You get everything to make your business look the part, but more importantly you get a documented, deployable system that works in the real world, print shops, shop floors, inboxes, and timelines.
02
02
Why would I hire a specialist studio instead of a freelancer or agency?
Freelancers often execute without diagnosis. Agencies charge for team overhead you don't need. Super Retro sits between both, it runs like a quiet internal brand department: audit first, design second, documentation always. You get strategic rigour without the huge agency invoice.`
03
03
I already have a logo. Do I need this?
Possibly not. But a logo isn’t a brand system, it’s one asset. If your brand behaves/looks differently across your website, your packaging, your documents, and your supplier outputs, you don’t have a system. You have a starting point confusing and that’s slowly costing you money.
04
04
How is this different from just getting a logo designed?
A logo is a mark, it’s one piece of a puzzle that needs solving. A system is what makes that mark work everywhere it needs to show up, with the right colours, the right type, the right rules, and the documentation for anyone who touches it after you. Super Retro doesn’t deliver marks. It delivers systems.
05
05
What’s the BUILD process and why does it exist?
Most branding fails because designers skip straight to aesthetics and how they think things should look before understanding what the brand actually has to do. BUILD is the diagnostic phase that happens before any design work begins. It audits reality, maps problems, researches the market, and defines what success looks like. Design decisions made without these principles are guesses.
06
06
What do I actually walk away with at the end?
Depending on the package you choose, typically you can expect to receive the following: a complete visual identity system, logo files in every format you need, a brand guidelines PDF that explains what the system is and how to use it, and a plain-language handoff document your team can follow without a design degree. Plus a diagnosis of why the system was built the way it was, so you can defend every decision when someone asks.